Wednesday, July 24, 2019
Illegal Immigration Instigate More Crimes Research Paper
Illegal Immigration Instigate More Crimes - Research Paper Example Some immigrants come to the United States specifically with the intention to destabilize the peace of the society whereas some immigrants start doing criminal activities when they do not find jobs or any kind of work in the countries where they migrate. However, people should not think negative of all immigrants because the nature and activities of every person are not the same. It is only a small number of immigrants who are actually involved in criminal activities. Some reports say that 12 to 15 percent of immigrants become involved in illegal activities. Drug trafficking is also one of the most critical issues associated with large-scale immigration to the United States of America. Go states, ââ¬Å"The US suffers an annual loss of about 70 billion dollars due to drug-related illnesses, death, and drug-related crimesâ⬠. Drug trafficking is a business which earns a lot of money not only to the drug dealers but also to all other people involved in this business. Researches show that approximately 13.2 million illegal immigrants living in the United States are Mexican-Americans and a large number of them are drug dealers. Illegal immigrants come to the United States to earn good money but due to lack of documents, they fail to get jobs and get involved in drug trafficking. ââ¬Å"Many are simply coming to the United States to look for work but are accosted, and they become subjects of the drug cartelsâ⬠(CNN Wire Staff). Here, we must say that it is just a small percentage of the illegal immigrants become victims to drug dealers. Most of the immigrants are hardworking and careful individuals who obey the social, political, and labor laws and regulations of the foreign countries. Reports confirm that U.S. GDP may increase by 0.75 percent annually due to large-scale immigration. ââ¬Å"Immigrants bring innovative ideas and entrepreneurial spirit to the U.S. economyâ⬠(Griswold). Apart from the positive and negative aspects of illegal immigrants, the government of America needs to maintain a proper check on the activities of all immigrants. Moreover, the border control mechanisms should also be improved in order to stop people from entering the country illegally.
Tuesday, July 23, 2019
A Comparison of Young Goodman BrownandMy Kinsman, Major Molineux Essay
A Comparison of Young Goodman BrownandMy Kinsman, Major Molineux - Essay Example 171)â⬠. It is certainly given an important place amongst all his works and the story itself can be seen as an allegory to represent the cultural changes which were coming to the country at the time the tale was written. The protagonist i.e. Robin, has to accept his loss of innocence and his coming of age much as the culture during Hawthorneââ¬â¢s time was undergoing changes. The change is also reflected in the world in which the story is set since everything appears to new and shining. Even the clothes of the common people are described as, ââ¬Å"Embroidered garments of showy colors, enormous periwigs, gold-laced hats, and silver-hilted swords (Hawthorne, 1851, Pg. 1213)â⬠. While the city streets had a modern culture, Robin was following the things he had learnt from his comparatively backwards environment. Hawthorne describes the contrast that Robin saw by saying, ââ¬Å"Traveled youths, imitators of the European fine gentlemen of the period, trod jauntily along, half dancing to the fashionable tunes which they hummed, and making poor Robin ashamed of his quiet and natural gait (Hawthorne, 1851, Pg. 1213)â⬠. This difference is only one of the ways that the journey pushes Robin into growing up and as discussed by Pearce (2001), ââ¬Å"as we might expect in the case of a boy from the village wandering into Hogarths London, he is obliged to resist the entreaties of a lady of the evening (Pearce, 2001, Pg. 19)â⬠. This representation of Robin in a place which is quite gaudy and more or less frightening is taken by Bermer (1981) to be a representation of all America since the country itself was trying to come to terms in ââ¬Å"dealing with urbanization and industrialization (Bermer, 1981, Pg. 49).â⬠Robin is quite taken by what he sees but is also in conflict since he is quite uncomfortable with the society he sees. In fact, this position of Robin becomes the primary message of the story and this idea is supported by by Herbert (1991) who says that, ââ¬Å"My
Novel Frankenstein Essay Example for Free
Novel Frankenstein Essay The Novel Frankenstein is as relevant and terrifying today as it was when it was first published Explain How Mary Shelley makes her narrative effective and why it has fascinated and shocked audiences for nearly 190 years. Frankenstein is one of the most well known gothic horror stories. Frankenstein is set in the seventeen hundreds and was written by Mary Shelley. Mary Shelley wrote the book in 1816 and Frankenstein was first published in 1818. Mary Shelley blends gothic horror and romance which makes this novel world-famous and so successful. The novel has also been so successful because of the effective narrative Mary Shelley uses to shock and fascinate her readers. Such as the use of a lot of very detailed descriptive language and the use of three narrators to get different emotions and feelings to the reader. During the nineteenth century, electricity was a relatively new invention. This meant that many scientists were testing the use of electricity with the body. Scientists thought that Electricity could bring a dead person back to life. Erasmus Darwin suggested that this was possible. Mary Shelley was aware of a process called galvanism and a scientist named Luigi Galvani who had discovered that electricity flowed through nerves meaning that when electricity was placed in certain places on a dead body or animal if would move and look like it was alive. Scientists were learning more and more about the human body and how it worked. The general public were very interested and fascinated by these discoveries. Mary Shelley was from the romantic period. The Romantics believed in the power of the imagination. They looked to nature for and saw awe and wonder in its majesty. They distanced themselves from the evils of capitalism and industrialism. This could have lead here to write this story to show people how messing with science could lead to disaster, as it was messing with nature which was the main inspiration for the romantics. Mary Shelley was from a very radical family with very strong beliefs. Her mother was a campaigner for women to have equal rights and her father was another political free-thinker. He said that as long as people acted sensibly, there would be no need for rules or laws. Her mother died 10 ten days after giving birth to her and Mary Shelley also lost her own daughter within 2 weeks of giving birth. The reader also experiences these feelings when Frankensteins mother dies, just like Mary Shelleys mother. This is a technique to get the reader to feel the same as Shelley did to make the novel seem more real. These could be the reasons why Mary Shelley was so obsessed with bringing the dead back to life and the inspiration behind her novel Frankenstein. Mary Shelley got the inspiration for the novel in the snowy summer of 1816. In 1815 there had been an eruption from Tambora which had set the world into a long volcanic winter meaning that the summer of 1816 was a dark and cold one. Mary Shelley and her husband Percy Shelley had visited Lord Byron at his villa by Lake Geneva in Switzerland. The weather was too cold to go outside and enjoy a normal summer, so Byron challenged Mary Shelley and his personal physician John Polidori to each compose a story of their own, and the winner would be whose story was the most terrifying. Mary Shelley got the idea for her novel when she had a half-waking nightmare, and then she wrote this down giving her the main inspiration for Frankenstein. Frankenstein is about a young student of natural philosophy called Victor Frankenstein. He is determined to find the secret of life, and when he does he creates a living creature. The monster is gentle and kind, but is abounded by Frankenstein because he looks too ugly; this means he has to hide away from society as all who meet him are afraid of him. As the monster is lonely and isolated, that causes him to take revenge on his creator. He does this by not killing him, but all the ones he loves and cares about. Frankenstein, having nothing worth living for, pursues his monster to the Artic in order to destroy him. This leads him to exhaustion and death, the monster then sees he is dead and then kills himself as it is the only place he can seek rest. The novel shows the horrible consequences of playing God and this is what makes the book fascinating, as it questions all the main beliefs of religion and the soul. The book is different as it has three narrators who are Frankenstein, Robert Walton and the monster. They all narrate and give the reader a different insight into the story, which makes the book very unique. This technique is very effective because as it gives a different insight into each character it can make the reader feel different emotions for each character. Such as when it is Victor Frankenstein telling us his own story, it makes the reader feel more sympathetic towards him because the reader experiences the tragedies and upsets that Frankenstein feels.
Monday, July 22, 2019
Role of Media and Its Effects on Youth Essay Example for Free
Role of Media and Its Effects on Youth Essay Our life will remain incomplete without the media. The radio, television, newspaper and internet are some forms through which we get information. Just like other fields, a vast development is seen in media fields also. The common people believe the news given by the media. So, the media should be very careful before giving any news to the public. They have to cover important happenings, in all the fields, around the world. There is no use in creating emotional feelings among public by exaggerating the happenings and giving sensational news. The media persons should be cautious in giving unbiased news to the common persons. AS EVERY COIN HAS TWO SIDE THATS WHY MEDIA HAS BOTH ADVANTAGE AND DISADVANTAGE.THE FAIR PART IS IT MAKES THE BIG UNKNOWN WORLD TOO SMALL AND THE BAD SIDE OF IT IS THAT TEENS ARE GETTING CRIMNAL DAY BY DAY BY SEEING THE NEWS OF CRIMES WHICH WE HEAR DAY TO DAY DISADVANTAGES OF MEDIA: à ·The media has a bad effect on everyone, not just teens, the media never represnets anything in truth, it represents events in way that will earn them money, whether or not you are influenced negatively is not important to them. à ·Children could think that they are super heroes and jump from high rise building thus creating a threat for their life. à · They may become more aggressive and rude in nature. There health may be spoiled due to watching excessive television. They may concentrate less in there studies. à · Its excessive use may decrease there memory retention power. à ·The media covers news of public interest such as political happenings, sports, city news, national news, international news, business, education, entertainment, literature and medical news. à · The news should satisfy all men, women and children of various age-group and status. To increase circulation of newspapers, the media people should not publish bogus news. à ·The fashion shows, dance and music programs attract youngsters very much. They like to spend money for make up, clothing and jewels on the influence of models and actors. à ·The youngsters wish to take part in these programs, which are unsuitable for many persons. à ·The middle aged persons are stuck up with TV serials and show much interest in raising social status, by wasting money. ADVANTAGES OF MEDIA: â⬠¢ The common man gets the latest news within a fraction of seconds. The distance is not at all a barrier now. The news they get through media help them in their daily life a lot. â⬠¢ The media helps common people to exchange information and it acts as a common platform. The public get knowledge and awake to raise questions, on seeing the news in newspaper and TV. â⬠¢ The media helps to bring out the hidden talents of the people. The children learn many good things through media. â⬠¢ By reading newspaper, the children learn many things, their reading habit increases and their vocabulary enhances by learning new words. Their knowledge increases by watching geographical channel, quiz programs and speeches by famous personalities of different fields. â⬠¢ The cartoon channels make the children happy. â⬠¢ The games increase their logical thinking power and grasping of things. The attitude, approach and behavior of the common people will also change, when exposed to media. â⬠¢ The media conducts polls and let public to take part in social issues. Through blogging in the internet and writing letters to the editor in newspapers, many people give voice about their opinion in different political and social matters. CONCLUSION: The media has brought the people all over the world very closer. We have to take the positive aspects and use it for good purpose. The media and public should help to drive away the negative effects of the media.
Sunday, July 21, 2019
Strategic Plan For The Chronicle Gazette
Strategic Plan For The Chronicle Gazette The goal of the consultant report is to indicating the problem of steady decline in subscriptions to the paid newspaper not only in metropolitan area and affecting the whole industry. Advertising revenue has also dropped due to advertiser had diverse their ads in different way such as TV broadcast, CNN, CCTV, Internet etc. This report is to offer the management of The Chronicle Gazette a strategic vision of where the newspaper publishing industry stands today and where it is headed over the next decade also propose strategies the newspaper can investigate to survive in the new business environment. State of the newspaper The Chronicle Gazette subscription had been fallen by 35% and also advertising revenues also dropped by 28% in past eight years. Refer to Newspaper Association of Americas, newspaper circulation had start declining from year 1993 and keep go on comparing with the index of 2008, there have around 22 % of circulation was gone. [Total Paid Circulation: Source: Editor and Publisher International Yearbook: http://www.naa.org/TrendsandNumbers/Total-Paid-Circulation.aspx, accessed on 1st Feb, 2010] For the advertising revenue have starting to share progressively with internet publishing during year 1997 and the proportion of the total advertising volume had kept increasing comparing with 1997 and 2005 data, there have around 13 times increase of Internet advertisement in volume. Also from the chart we can see the newspaper advertising revenue keep decreasing and Internet advertising revenue keep increasing simultaneity hence that Internet had absorb part of the lose in newspaper ads. [Advertising Expenditures: http://www.naa.org/TrendsandNumbers/Advertising-Expenditures.aspx, accessed on 1st Feb, 2010] [Online advertisement revenue:- http://www.brianmcdaniel.org/2009/04/06/will-online-ad-revenue-beat-newspapers-in-2011/, accessed on 1st Feb, 2010] According to The New York Times Company reports 2009 Fourth-Quarter and Full-Year Results, although the groups revenues had increased from 21.8% to US$36.3M from US$29.8M but look into the details on the advertising revenues had dropped around 25.3% to 30.2% compare with year 2008. The group major revenues income healthy gains in both Internet cost-per-click and display advertising and also in other form of digital advertising to offset the other lose. [New York Times Press Release: http://www.nytco.com/pdf/4Q_2009_Earnings.pdf, accessed on 13th Feb, 2010] Referring to the Newscorp 2009 annual report, we can indicate that all the media revenue and the operating income had dropped which may lead by Global economic recession reason. The data also showing that the newspaper industry had affected obviously including The Wall Street Journal the worlds leading business publication. The Wall Street Journal had diverse their business in different area such as enhancing their publishing and advertisement in digital ways and providing different type of subscription to attract more reader and also providing specific personalize information for particular group. Improving the quality of contents and report in more in-depth to build up reader loyalty and convenience. [http://www.newscorp.com/Report2009/media/Newscorp_2009_annual_report.pdf, accessed on 15th Feb,2010] Company objective 3.1 External assessment Economic downturn forced newspaper to cut costs due to massive revenues decline as a result of global economic downturn. In October 2008, advertising revenues from New York Times Media Group had dropped 15.3% as compare to the same period in 2007. Social and cultural have no much change recently as people are still willing to pay for newspaper and having circulations. According to the Newspaper Demographic Analysis, the daily and the Sunday readership allocation pattern are mainly focus on Adults over 55 since they can have more leisure time and get used to read newspaper every day. Demographics of American Newspapers pattern can classifieds as below:- The Wall Street Journal is read by the people who run the country. The Washington Post is read by people who think they run the country. The New York Times is read by people who think they should run the country and who are very good at crossword puzzles. USA Today is read by people who think they ought to run the country but dont really understand The New York Times. [http://bitsandpieces.us/2008/07/13/demographics-of-american-newspapers/, accessed on 2nd Feb, 2010] [http://sify.com/finance/economic-downturn-forces-us-newspapers-to-cut-costs-news-default-jeguQJbdihc.html , accessed on 2nd Feb, 2010] [http://www.nnnlp.com/newspaper-demographics/, accessed on 2nd Feb, 2010] Political arena is a large influence upon the regulation of newspaper press freedom of those reported content and the business trading agreements of the region or national or in the state and also for EU, NAFTA, and ASEAN if the newspaper will press outside the state. Economic factors such as the demand and supply or the newspaper industry in both short and long terms, market positioning and the pricing also need to be considered. Social and cultural influence the perception of the newspaper contents and acceptance and what can attract reader to increase the circulation, consider the time will the reader spend on reading that and the layout arrangement of those content and the ordering. Identify the role of men and women within the society and get used to concentrate the aim of selling those people. The main factor affecting newspaper industry is Technological force Internet and other digital media. Being with the digital age, most of the information had been merge or migrate into the virtual world Internet. People can easily found the information they required for simple a click; some of the information can be accessed by free. One of the major revenue incomes for newspaper industry is advertisement which currently affected by the new challenge of Internet advertisement. Advertiser had starting to switch their advertisement from the traditional print out on newspaper to other media like TV, Fall ads, Road show on the public transportation and the Internet web-site. Recently, the pop-up advertisements from the Internet web-site are quite popular and some of the major search engine and newspaper web-site had enrolled as well. At the mean time, that advertisement income revenue had keep increasing rapidly and become the major parts of earning for those companies. The major advantages of the online advertisement is the advertiser can sell their services or product in text mode, colorful graphic mode, animated flash graphic or even can record a short video clips with sound for attracting audiences and enhance their perception and image. Referring to the New York Times president and CEO Janet Robinson said their coming business strategy is to enhance their digital platform and planning to introducing a paid model for NYTimes.com in 2011 to create additional revenue stream. Hence that other competitor in newspaper industry is exploring other publishing media to maintain their robust advertising business and attracting other new business partners. Competitive Force Porter five force analysis:- [Source from: http://upload.wikimedia.org/wikipedia/commons/thumb/6/66/Porters_five_forces.PNG/800px-Porters_five_forces.PNG] Porters Five-Force model can be use to analysis the newspaper industrial competitive environment. Threat of new entrants of newspaper publishing can be define as low to medium since the scale economies in the production and sales of newspaper had took advantage by the major newspaper distributor. Some famous brand of advertisement will only post on the popular newspaper and never shown in others. Product differentiation cannot take part in it newspaper industry since the product itself is indifferent and non-standard one. The major entry barriers in newspaper industry is the entry capital is relative high although government have no or less barrier to such industry but the equipments such as camera, printing machines, video recorder are expensive. Also the benefits of associated in newspaper industry is low and also the current distribution channel is almost occupied by other major newspaper. The amount of daily copies is high so the cost per copy of the major newspaper is low and its hard to compete with them. Small entrepreneurs have difficulty obtaining supermarket shelf space for their publishing because large retailers charge for space on their shelve and gave priority to the established publishers that can pay for the advertising needed to generate high customer demand. Switching cost is low since the readers had build up loyalty with the current subscribed newspaper and take comfortable of their printing layout and its hard for them to switch to read another newspaper easily. Bargaining power of customer is relative high since there have many other sources to get information from others like Internet, free newspaper which distribute on the street or cafà © and also from train station. Also its un-different and non-standard product which reader can easily found another similar product in the market like NY Times, WSJ, etc. Customer affect an industry through their ability to force down prices and inter-related because they purchases a large proportion of the newspaper and they have potential to integrate backward of the newspaper contents. Alternative vendors of newspaper are plentiful because newspaper is standard or undifferentiated, customer can choose among many newspaper providers and switching to read other newspaper cost is very little or zero. Once the paid newspaper is unimportant to the final quality and customer can be easily substituted it with free newspaper distribute among on the street daily so it make The Chronicle Gazette revenue keep de clining. Bargaining power of suppliers can be classified as medium to high since the important input for issuing newspaper like paper and ink supplier is dominated by a few companies only buy they sells to many. Meanwhile paper, ink and printing factory are unique which had built up a strong relation in between thus switching costs existed. Supplier are able to integrate forward or backward compete directly with their present customers like newspaper company can forward to investee in newspaper or other publishing firm or vise verse. Threat of substitute product can classify as high since we may notice that the up-trend of online publishing a rapidly increase and the cost-performance ratio comparing with traditional print out newspaper are relatively low and also the content update are most in time and interact. According to Michael Porter, Substitute limit the potential returns of an industry by placing a ceiling on the prices firms in the industry can profitably charge. Extent that switching cost is low so substitutes may have strong effect on industry. Customer are switching they platform to read the news from traditional paper printed newspaper to the online version or other free distribute newspaper and sharing the profit in the industry. Rivalry among industry is high since we may note that the newspaper industry wide revenue trend is down and not only in The Chronicle Gazette, it also affects New York Times, WSJ as mentioned. Referring to the New York Times Company 2009 Full-year report, their total revenues were down 11.5% which show that the top U.S. newspaper is also affected by economic recession and also the new internet revolution. Some type of competition such as price cut is typically highly destabilizing are likely to erode the average level of profitability in newspaper industry like Apply Daily firstly launch in HK and just sell at $2 when other traditional selling at $5 which erode the whole industry profitability. [Internet user trend :-http://www.c-i-a.com/internetusersexec.htm, accessed on 15th Feb,2010] 4. Internal assessment 4.1. Organizational processes and structure 4.2. HR capabilities Publisher The publisher is responsible for all of the operations procedure of the newspaper in both editorial team and business team. The main duties and aim of the publisher is to monitor that the newspaper run financially healthy and smoothly. Editor The editor is responsible for all the content of the editorial newspaper and monitoring the budgets and cash spent by the editorial and other supplementary of the newspaper. The publisher and editor usually is the same person. Editorial page editor The editorial page editor is responsible for the editorial page, supplementary page and also the op-ed page for the newspaper. Those pages are the letter printed on the editorial pages like letters to the editor, columns by syndicated columnists and guest columns by local people or oversea senders. Managing editor The managing editor is the person who handle and monitor the day-to-day newspaper production and also for the online version as well. City Editor The city editor also called the metro editor whom is in charge of the news coverage of the metro-area in which the newspaper is located or distributed. This position is the most important staff for collecting and analysis the news happened in that area. The city editor usually got the largest portion of staff and assigns most of the local news reporters within a organization. Chief copy editor The chief copy editor is in charge of the newspapers copydesk. The people on the copydesk read news stories and sometimes stories from other sections like through internet to make sure they are written according to the newspapers industry standards legally. The chief copy editor can make the final decisions about the copy contents and who is in charge of the staffing of the desk. Copy editor The copy editor especially well trained to read the stories that other have written and make sure they conform to the rules of grammar and style. A copy editor also performs headlines writing and performs other duties that help produce the newspaper every day. Photo editor The photo editor is not a photographer although he/she is often the case that the photo editor is a promoted from photographer previsely. Photo editor assign photographers and helps select the most outstanding photos that the newspaper will prints. Photographer The photographer takes pictures of local or oversea news events for the newspaper. Photographer have a variety of assignments each day. Larger newspapers have sports photographers focusing on those event. But in order to cut cost, most newspapers photographer will assigned to shoot not only sports stories and sometime will assign for special event shooting.. Graphics editor The graphics editors is the head of the graphics department sometimes also the art department. This editor is in charge of all of the graphics and illustrations produced for the newspaper and online version. Graphic reporter The graphic reporter perform researches and designs informational graphics that support news stories for the newspaper. A graphic reporter is an expertise in graphic forms as well as 3D flash animated graphic and must be able to associate the information that can be used to build graphics. Reporters Reporters are assigned to all the sections of the newspaper to gather news from anywhere. They gather information about events and subject that the newspaper editors had choose to cover. Reporters must know how to find the useful information, skill for interview people, professional sight for observe events and write the information they gather in a way suitable to the paper. 4.3. Financial position Revenues are down across the board caused by information is now freely available to the public through the internet. Traditionally news and advertisement are mainly publish in newspaper since newspaper is the major source for getting news around the state or worldwide and also including the advertisement. But nowadays, those information can be freely access through internet and to be more up-to-date information can be reach easily in many other interacted presentation like real time camera of the news location, promoting product with movie clip and sound demonstration and also for example mobile phone, manufacturer starting to use Flash 3D to model the real phone with all feature for reader to try out the new feature and functions of the phone in order make purchasing interest. Advertising market had being share with Internet and other media like television pay TV etc 4.4. Marketing/sales capabilities The recent marketing trend switching to publish news and other advertisement through Internet and other interactive media. Sales revenue source had switch from newspaper copy to internet base in recent few years. Referring to the New York Times 2009 annual report, newspaper advertising revenues had dropped dramatically and lucky they had develop an online version and trying to adopt the loses from newspaper advertisement and luckily they had get successful reflected by their annual report. The Chronicle Gazette already had a sales team for handling customer advisement and we only have to restructure those them and make necessary investment on those equipments required for digitalize publishing through Internet or television. Sales capabilities are possible as Chronicle Gazette got strong customer base and both parties had need to keep abreast of the latest technology and also can adopt another segment of customer in order to widen the vision and services base. Also its the only way can make survival in this industry as its the trend of the coming future. 4.5. Operational capabilities Operational capabilities can be viewed by value-chain analysis to determine the competitive advantage of Chronicle Gazette, since Chronicle Gazette is a leading newspaper in a major metropolitan area and reaching paid circulation of 225,000 customers and ranked as first-rate newspaper over the years which mean they had built up a strong loyalty with reader. Considering the outbound logistics which approach the newspaper can be distribute on time to the retailer and also can deliver the internet version simiutainstly for subscriber. Inbound logistics like material- paper and ink can deliver to printing factory on time to reach Just-In-Time production is the aim. Operation can be make more efficient like utilize the use of Internet and E-mail to deliver the reports and photos to central office for press release in order the shorten the time and cost. Quality of the reported contents and advertisement must be reviewed by chief editor before press release, organize a clear workflow for e ach department to avoid any job duplicate and make it work with procedure smoothly. Currently Chronicle Gazette have no online version, IT capability require to implement and fund may require for investage in IT equipments like servers, internet access, web-site designer and cam-recorder etc., security issues may also need to consider since some confidential and privacy content may easily expose through internet and somehow each subscriber got different limits of access authority which related to their payment level or country. 4.6. Strengths and weaknesses Here is the SWOT analysis listed the evaluation of those opportunities and threats in the business environment. Strengths Opportunities Stay at the leading newspaper in major metropolitan area. High circulation rate and won awards for their hard work over the years. Loyalty built up with readers. Traditionally style enjoyed with readers. Setup online version to compete with other newspaper. Providing discount subscription fee for online user to attract customer. Weaknesses Threats No online version of newspaper. No animated graphic and video clip features. Release time restriction due to its printed material. Insufficient on online publishing experience. Online page layout may not be accepted by old customer. High investment for IT equipments. 5.) Marketing Strategy Recently Chronicle Gazette only sold at retail stores, counter and shop which covered in major metropolitan area and being a leading first-rated newspaper in those area. Providing web based newspaper for online subscription with discounted price. Providing some free news headline to attract customer and web-surfer to read in-depth and make them hungry for details thereby to become a subscriber. Also offering classified subscription for subscriber to select what they want to see and removing other unwanted news materials by their account. Setting up a loyalty program for contact base subscription such as subscribe for 2 years will have 20% discount and 1 year with 10% discount offer from Chronicle Gazette. The 24 hours online version of Chronicle Gazette can be update periodically like 2 to 3 hours for the latest news which can have additional photos and video clips for more details. In order to take care of the blind people, vocal news report can be also available in the online version. Customize page layout can be personalize to display what they want in the main page and also welcome for subscriber to provide suggestion and new for the editor. Student subscription in very attractive price and arrange delivery service to their school after the peak hour so that we can utilize the uses of our transportation team and also can maintaining worker have available job to draw the social responsibility out. Additional student supplement post can be attached which those report can be directly related to student or submit by school tutor and student. Q A forum and some education quiz can be containing in the supplement for enhancing the knowledge of student. Meanwhile we can provide the market requirement for specialist and business trend analysis for student to plan their future job direction. Those attractive package offered to student can build up loyalty and attract them for subscription after graduated. Strengthen with the connection with Newspaper Association of America for those domestic and oversea newspapers, commercial radio and television broadcasts which have a great opportunity for corporation. Those representative can share the hardship in their group and other organization may providing suggestion and experience to get survival. All sales strategies through this multi-channel/direction approach with different price strategies can utilize our current asset and production capacity and showing that we have care in all level of people. 6. Steps for The Chronicle Gazette to deal with challenges The step for The Chronicle Gazette might take in order to deal with the challenges can have the following:- Short-term plan which react within one year: Implement the online version of chronicle Gazette and consult with I.T. specialist for setting up the first release. Investigate on those equipments and make necessary funding and financial plan. Strengthen the current Sales Marketing team to adopt the new challenges and providing I.T. training and explanation for all staffs. Reduce the redundant staffs and suggesting early retirement for elderly staff with attractive scheme. Promoting saving of office electricity, paper and other equipments and cut some un-necessary expense from staff which will not affect their normal report activities and operation. Promoting direct sales of the newspaper with delivery service together with the discount price. Attracting more customers for pre-payment to increase the company cash flow for further implementation. Introducing the coming online version and interactive advertisement for old and current advertiser and show them the coming trend and advantage for those advertising media and plan for coming development. Launching a free copy version to increase the customer base and coordinate with advertiser to providing their product discount coupons to achieve win-win situation. Increasing the content of the newspaper such as putting additional recruitment ads, Buy sell, student special column etc to widen the reader base. Distributing the newspaper oversea with localize news and report which seek for a way to develop oversea market. Contact those colleges and university to promoting student version newspaper with supreme discount price with delivery service to increase the reader base and build up the future loyalty. Long-term plan which react for two to five years: Review all the department staff job nature and review their education background and working experience to evaluate their job performance and provide necessary opportunity to increase his/her productivities. Aim to cut down the operating expense by 10% to 30% gradually. Re-structure the organization and management team to work more efficiency and know how to work smart in all level of staff. Increase more customer base through different media like the online version and distribute version. Also trying to sell the newspaper for oversea customer. Special free newspaper distribute in crowd business area like Metro, Headline to attract customer/readers. Advertisement revenue may increase in such distributing channel. Enhancing the online version of Chronicle Gazette with fully graphic base and containing real time video news report. Online translated version can be enjoyed by different country people. Vocal version can be implementing for blind people and showing how we approach to take the social responsibility. Attracting different advertising agent and provide them for continuously advertisement placement with discounted price. New report topic and keep expanding into state-wide and foresee the trend to entry to worldwide market instead of regional newspaper. Employing some young people for form a young group for innovation, brave topic publishing. Closely work with the young people trend in order to think and make creation for sharing with readers. Both short term and long term strategies need to implement together which can help Chronicle Gazette to gain back to lose portion of revenues and develop many other income source. I.T. affect not only in the newspaper industries and it affect the entire world already. Currently we stay with information age which most information can be found easily through internet so we must provide reader a correct way and attitude to analysis that information and to recognize the validity. 7. Conclusion Chronicle Gazette revenue downturn due to the losses of the advertising income. Advertiser switching their advertise media from the traditional newspaper to other broadcasting and Internet. In order to capture the lose market share, Information technology required to implement for online version of newspaper and capture back the advertiser to use or service and wide distribution channel. Both short term and long term strategies plan are helpful to make Chronicle Gazette survive and even getting better than before. Keep an eye for the market trend and innovation is the key point to make the business success. To broaden sources of income and reduce expenditure are already true to make the business more successful.
Saturday, July 20, 2019
Racism and Prejudice Essay -- Racial Relations, Carl N. Degler
Racism and prejudice against African Americans in the United States can be found many years before the institution of slavery was legally defined in any state or federal law. Historical documents reveal that almost a half a century before slavery delineated by law, racism against colored people was apparent. Although some modern historians may argue that racism was a result of the clear-cut slavery codes, according to author Carl N. Degler, ââ¬Å"if one examines the early history of slavery in the English colonies and the reaction of Englishmen toward black people, it becomes evident that the assumption slavery is responsible for the low social status of Negros is open to questionâ⬠(29). Slavery did not precede racism. Rather, legal slavery helped discrimination against African-Americans perpetuate and flourish from the 17th to the 19th century. In fact, racism and fear of the norm is a commonly found behavior in history. For instance, Irishmen in the colonies were referred to as ââ¬Å"beyond the Paleâ⬠or even ââ¬Å"slavesâ⬠(30). The famous poet and playwright Shakespeare even referred to the African prince ââ¬Å"Othelloâ⬠as a ââ¬Å"thingâ⬠(31). The Africans were of a different culture and considered an inferior race for these differences. They were destined to be slaves due to the prevalent prejudice such as being labeled ââ¬Å"savagesâ⬠in Africa. As early as 1620, ââ¬Å"Virginia and Maryland recordsâ⬠¦ rarely refer to ââ¬Ëslavesââ¬â¢ but mainly speak of ââ¬ËNegroesââ¬â¢Ã¢â¬ (31). The label ââ¬Å"Negrosâ⬠is in no way a positive term. Discrimination was widespread in law codes throughout the world before the establishment of slavery as well. In Bermuda, ââ¬Å"the Assembly of Bermuda passed an act restraining ââ¬Ëthe insolencies of the Negroesââ¬â¢Ã¢â¬ (32). Notice the word ââ¬Å"insolenciesâ⬠,... ...s well as the hatred of blacks. White southerners, both rich and poor, looked down upon Africans as the inferior race. Both felt the cerebral status as higher beings, especially the poor, who would be the lowest of all classes in the southern hierarchy if slavery never existed. One backcountry farmer addressed his fellow southerners, asking, ââ¬Å"Howââ¬â¢d you like to hev [have] a nigger steppinââ¬â¢ up to your darter [daughter]â⬠(182-183). Recorded commentary such as this demonstrated the common fear of the black-man. Slavery played a key role not only in the economy, but in society as well. Racist ideals along with the psychological effect of being ââ¬Å"aboveâ⬠another class led to the defense of slavery by both the rich and poor alike. Works Cited Degler, Carl N. Neither Black Nor White: Slavery and Race Relations in Brazil and the United States . New York, 1971 .
thornton wilder :: essays research papers
thornton wilder a great writer Wilderââ¬â¢s Writing ââ¬Å"Either we live by accident and die by accident, or we live by plan and die by plan.â⬠In Thornton Wilderââ¬â¢s The Bridge of San Luis Rey, Brother Juniper strives to make this determination. Thornton Wilder may have also tried to ascertain this himself. As one of Americaââ¬â¢s most respected contemporary authors, Thornton Niven Wilder has recieved much renown for his works, especially Pulitzer Prize winning The Bridge of San Luis Rey . Why Wilder wrote the novel and why the novel is so famous may be argued through his background and use of specific themes (Books). Thornton Wilderââ¬â¢s background contribute to his way of writing as well as his outlook on life. In his novel In Life as we Live it, Wilder expresses his strong belief in the preciousness of life: ââ¬Å" Do humans ever realize life while they live it?â⬠(Simoni).When someone asked Thornton Wilder about his purpose in writing The Bridge of San Luis Rey, he replied that he was posing a question: "Is there a direction and meaning in lives beyond the individual's own will?" (Society). The three principle influences on the writings of Thornton Wilder were his religious background, his love of classicism, and his worldwide travels. Wilderââ¬â¢s Family and homelife also affected his writing greatly, especially his father (Books). The time period of his life aslo brought influence on Wilderââ¬â¢s writing. During this time was World War II in which Wilder served and recieved ideas. The reason for Wilderââ¬â¢s wide acceptance and large renown in society may be answered through the authorââ¬â¢s Life influences, the time period in which he grew up, and the style and themes that he uses in his writing. Thornton Niven Wilder was born in Madison , Wisconsin on April 18, 1897, as one of five children, one of which was his twin, of Amos Parker Wilder and Isabella Wilder.Thorntonââ¬â¢s father was a newspaper editor, diplomat, and a strict Calvinist. His father had a great impact on Wilderââ¬â¢s writing. In The Bridge of San Luis Rey, the Wilder said that the idea of the collapse of the bridge stemmed from arguments with his strict father. In 1906 the family moved to Hong Kong, where his father had been appointed American Consul General. After six months his mother returned with the children to the United States, but the family rejoined again in 1911 in Shanghai, where his father had been transferred. Wilder stayed in China for a year (Encyclopedia). Wilderââ¬â¢s home life was characterized by a strong religious and intellectual atmosphere
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